Independent impact analysis for multi-use trails
Evidence that strengthens funding bids, planning decisions, and long‑term trail stewardship.
Trail Insights provides clear, data‑driven insight into how trails are used, what they deliver, and where they can grow — helping authorities, landowners and trail partnerships make confident, well‑supported decisions.
What we do
Trail Insights specialises in analysing the real‑world impact of multi‑use trails across the UK. Our work combines visitor data, economic modelling, social value assessment and accessibility review to create a clear, actionable evidence base.
We help trail owners and managers understand:
- who uses their trail
- how often, and for what purpose
- what visitors spend locally
- how the trail supports businesses
- the social and wellbeing value it generates
- where improvements will have the greatest impact
Our reports are concise, visual and decision‑focused — designed for funding applications, strategic planning and long‑term stewardship
Our Approach
A modern, structured methodology built for clarity and confidence.
Visitor Insight Surveying and profiling trail users to understand usage, motivations, spend and satisfaction.
Economic Impact Quantifying direct, indirect and induced value — and the contribution to local businesses.
Social Value (SROI) Measuring wellbeing, health, nature‑connection and community outcomes using recognised valuation frameworks.
Accessibility & Inclusivity Assessing surface quality, gradients, signage, access points, seating and mobility suitability.
Strategic Recommendations Clear, practical guidance for maintenance, identity, partnerships, seasonal extension and future development.
Why evidence matters
Multi‑use trails deliver far more than recreation. They support local economies, improve health, strengthen communities and connect people with nature. But without evidence, these benefits are hard to demonstrate — and even harder to fund.
Trail Insights provides the clarity needed to:
- secure investment
- prioritise maintenance
- support planning decisions
- strengthen partnerships
- demonstrate value to stakeholders
- Good trails deserve good evidence
About Trail Insights
Trail Insights is an independent consultancy specialising in evidence‑led analysis for multi‑use trails. We combine data, fieldwork and strategic insight to help trail owners understand their impact and plan for the future.
We believe trails are vital community assets — improving health, wellbeing, local economies and access to nature. Our work helps protect and strengthen them through clear, credible evidence.
Get in touch
If you manage a trail, greenway or multi‑use route and want to understand its impact, we’d be happy to talk.
Book a short introductory call
or
Request a sample report